Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

$10.70 USD

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

By Chip and Dan Heath

Binding: Paperback
Pages: 291
Publisher: Gardners Books